6 Makeup Trends for 2025

Makeup has always been more than just cosmetics—it’s a form of self-expression, an art, and a way to highlight our individuality.

Over the years, makeup trends have mirrored cultural shifts and society’s evolving sense of beauty.

The year 2025 is set to bring exciting and diverse trends that will inspire both professionals and makeup lovers alike.

In this article, we’ll explore six key trends set to dominate the year. Let’s dive in!

#1: Dark Cherry Lips

Dark cherry lips are set to be an iconic trend in 2025. Dramatic, elegant, and bold, these shades bring a touch of mystery and confidence to any look.

This look is defined by rich, deep red tones with a touch of dark cherry, creating a mysterious and elegant effect. It’s perfect for anyone who wants to highlight their lips and make a bold fashion statement.

How to Wear Them: Dark cherry lips can be worn matte or glossy, depending on your style and the occasion. To keep them the star of your look, balance them with a more neutral face—think light eyeshadow, a thin line of eyeliner, or fresh skin with minimal contouring.**

Product Recommendations: Lip Pencil 04 FANTASY, Liquid Matte Lipstick GAME OVER, and Lipstick Stick 05 SO RICH are perfect for achieving this look.

#2: Siren Eyeliner – The “Siren” Eye Look

This makeup style is all about creating a seductive look. It’s defined by an elongated, dramatic line that accentuates the eyes—making them look more expressive and giving them a slightly cat-like allure.

The line typically starts thin at the inner corner of the eye, then gradually thickens and curves upward at the outer corner—resembling the alluring shape of a mermaid or siren.

This style is often paired with smoky makeup, using eyeshadows or pencils to add extra depth. The goal is to achieve a mysterious, seductive effect.

How to Wear It: For everyday looks, opt for a softer line, while for evening occasions you can experiment with a bolder, more elongated shape.

Practice finding the right angle and symmetry to perfect the “siren” effect.

Product Recommendations: CATWALK Eyeliner and LASH CULT Mascara are the perfect pair for creating this look.

#3: Mocha Mousse Lips – The “Mocha Mousse” Lip Trend

Pantone has named “Mocha Mousse” the Color of 2025, and it’s set to dominate makeup looks. This warm, versatile shade works beautifully for every occasion and season.

The “Mocha Mousse Lips” trend draws inspiration from natural, warm, and neutral tones that enhance the lips with a soft, creamy finish. The focus is on shades of brown, beige, and caramel, creating a sophisticated and elegant look.

Typically, this style involves using matte or satin lipsticks and glosses in earthy tones, often complemented by light contouring with a lip pencil to add volume and definition.

Mocha Mousse Lips are perfect for everyday or minimalist makeup—they’re clean and modern, giving a look that’s both natural and stylish.

*** Lip Pencil in Shade 06 FOREVER NUDE ***  

How to Wear It: Pair Mocha Mousse lips with softly defined eyes and a natural blush for a perfectly balanced look.

Product Recommendations: TOO NUDE TO BE TRUE lip pencils in shades 05 and 07, along with the liquid matte lipsticks SOUFFLE, HOLLYWOOD, and COSMOPOLITAN, are perfect for nailing this trend.

#4: Glitter All Over – Sparkle Everywhere

The “Glitter All Over” trend is all about bold, radiant sparkle. The idea is to use shimmering particles, pigments, and glitter to create a dazzling look. This trend goes beyond the eyelids—glitter can be applied to the cheekbones, lips, collarbones, or even the body for a truly eye-catching effect.

Glitter All Over lets you play with different colors and textures—from fine, delicate sparkles to bold, chunky particles. It’s often paired with minimal foundation or a single bright accent on the eyes or lips to keep the look balanced. This trend is especially popular for parties, festivals, and events where glitter guarantees an unforgettable presence.

How to Wear It: For daytime looks, stick to small glitter accents on the eyelids or lips..

For evening looks, feel free to experiment with more glitter on the eyes or cheekbones.

#5:  Icy Eyeshadow 

The “Icy Eyeshadow” trend brings frosty, cool-toned shades to life for a dazzling effect. Think pastel, metallic, or shimmery hues in white, silver, lilac, blue, and mint green—evoking the frozen beauty of winter.

“Icy Eyeshadow” is all about giving the eyes a fresh, modern look—often paired with sparkling pigments or pearlescent accents.

It’s usually applied as a base across the entire eyelid or as an accent in the inner corner of the eye—and sometimes even under the lower lash line for a bolder, more dramatic look. This trend is perfect for winter events or night outings when you want to create a radiant, ice-clear effect.

How to Wear It: Pair with subtle eyeliner and softly defined lips to keep the look balanced.

#6: Metallic Accents

The "Metallic Accents" trend is all about adding bold, reflective details to your makeup that catch the eye with a sleek, modern vibe. Metallic touches can be worked in many ways—from eyeshadows and lip highlights to blush or even radiant accents on the skin.

Metallic accents often feature shades like gold, silver, copper, bronze, or chrome, adding both depth and radiance. They can be applied to the inner corners of the eyes, along the lash line, on the cheekbones as a highlighter, or as a subtle touch on the lips. This trend is perfect for evening outings, parties, or special occasions when you want to bring a touch of luxury and sophistication to your look.

Metallic accents blend modern style with glamour, often giving makeup a futuristic yet refined look.

How to wear them: Metallic accents work for both everyday makeup and evening looks—just apply them with a light hand to keep the effect balanced and chic.

You can apply them on your eyelids, highlight your cheekbones, or even add them to your lips to bring extra light and radiance to your look.

Makeup trends for 2025 have something for everyone—from bold, dramatic looks that showcase style and individuality to soft, natural touches that enhance your true beauty.

Play around with different textures and color combinations to discover the ones that best express your individuality.

Feeling inspired?

We’re so confident our products are the perfect fit for you that we’re giving you an exclusive secret code for 15% off your first order—just enter NL15 at checkout after adding your favorites.

You can check out all our offers HERE.

If for any reason you’re not completely satisfied with your order, we’ll give you a full refund—no questions asked. It’s a philosophy we’ve stood by for years and one that drives us to keep getting better.