As Seen in Vogue: 11 Reasons Why Thousands Are Swapping Their Lipstick for This Lip Stain That Lasts Up to 12 Hours as a Liner

NL BEAUTY created the perfect lip stain for busy days. The innovative 2-in-1 formula lines and fills your lips in one step, and the color stays put for hours: no smudging, no marks on your cup and no constant touch-ups.

From your first morning coffee to your evening plans: ZERO TOUCH UPS is made to last up to 12 hours as a lip liner and up to 8 hours as a lipstick. So you can forget the mirror and enjoy your day.

Take care of your lips with a formula made for all-day comfort. With up to 90% ingredients of natural origin and added panthenol, this lip stain leaves an air-light feel, without the heavy, sticky layer of classic long-wear lipsticks.

Let the formula dry for a few seconds and you're done. Then the color stays in place without smudging or transferring: beautiful lips all day long.

So light you almost forget you're wearing it. ZERO TOUCH UPS leaves a comfortable feel on the lips, without the sticky, heavy layer of classic long-wear lipsticks. Just color that stays, without you feeling it.

The precision applicator gives you full control over application. Use the smooth side for a perfect contour and the soft side for even filling. Layer the color until you reach the intensity you want.

With a full 3 ml, ZERO TOUCH UPS gives you up to 3 times more product than most competing lip stains, which typically hold around 1 ml. That means more time with your favorite shade.

Up to 90% ingredients of natural origin, for color that stays put and the comfort your lips deserve. Long-lasting wear and comfort in one formula.

Behind ZERO TOUCH UPS stands NL BEAUTY: a brand with over 13,280 5-star reviews and a string of international awards, including "European Brand of the Year 2025" at the Global Makeup Awards.

We believe so much in the incredible benefits of ZERO TOUCH UPS that if, for any reason, we fail to live up to your expectations, just let us know and we will happily refund the full amount of your purchase (no questions asked!)