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500,000+ happy customers

“european brand of the year”

100% money back

Over 10,336 5-star reviews

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15% OFF
on all bundles
10% OFF
on all lip duos & trios
15% OFFALL 4 SHADES

Forget touch-ups after your first coffee

Get the full collection of 4 shades with 15% OFF and enjoy color that lasts up to 8 hours without a single touch-up.

€72price for 4 pieces separately
€61.20save €10.80
Free shipping · 60-day money-back guarantee

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Everything you need for a flawless look

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ZTU Complete Look bundle photo

The set with the mascara that sold out 7 times!

Loved for its volume from the very first coat, LASH CULT mascara has sold out seven times! COMPLETE LOOK is a set for a finished look, featuring everyone's favorite eyeshadow stick, peptide lip balm, and our new lip stain!

Kiss-proof

Four shades for every occasion

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ZTU Lip Ritual duo photo

Color and glow by day. Care by night.

The ritual your lips have been waiting for.

We Know You'll Love These Too

Our bestsellers, loved by 500 000+ happy customers

For naturally longer-looking lashes

€19

Unit price
per 

MASTERPIECE™ Eyeshadow Stick
+10 shades

MASTERPIECE™ Eyeshadow Stick

  • IT GIRL
  • WET CASH
  • DIAMOND DUST
  • TEARS OF MY EX
  • CHAMPAGNE PINK
  • HEARTBREAKER
  • TROUBLEMAKER
  • TOO FABULOUS
  • GOLDEN HOUR
  • GIRLBOSS
Your all-in-one eyeshadow stick

€13

Unit price
per 

ON REPEAT™ Peptide Lip Butter Balm
+3 shades

ON REPEAT™ Peptide Lip Butter Balm

  • CLEAR
  • BABY PINK
  • MOCHA
peptide lip butter balm

€15

Unit price
per 

HYDRO LIPS™ Lip Balm
+4 fragrances

HYDRO LIPS™ Lip Balm

  • Coco
  • Chocolate
  • Mango
  • Peach
deeply hydrating lip balm

€11

Unit price
per 

ZTU Complete Look bundle photo

The perfect lip combo is here!

Color that stays with you all day, without touch-ups, thanks to ZERO TOUCH UPS and hydrated lips with irresistible shine thanks to ON REPEAT

Shop Bundles

Made just for you, easy to pick and gift

5 bestsellers + gift gold cosmetic bag

€67

Unit price
per 

🎁 4 Bestsellers + 3 Free Gifts

€50

Unit price
per 

50% OFF

SUMMER BOX

Regular price €50,50 €101

SUMMER BOX

Regular price €50,50 €101

Unit price
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🎁 5 bestsellers + 4 free gifts for a flawless eye look

€77

Unit price
per 

над 10,772+ 5-звездни ревюта

ето какво споделят някои от нашите прекрасни клиенти:

FREQUENTLY ASKED QUESTIONS

How long does it last on the lips?

ZERO TOUCH UPS lasts up to 12 hours when used as a lip liner, and up to 8 hours as a lipstick.

Is it used as a lip liner or a lipstick?

ZERO TOUCH UPS can be used to line the lips or applied all over for an even wash of color. Unlike most liquid lip pencils with a fine tip, it has a plush applicator that makes it easy to apply evenly across the whole lip.

Does it have a scent?

No. ZERO TOUCH UPS is fragrance-free.

Does it dry fast?

Yes. ZERO TOUCH UPS has a fast-drying formula that helps the color set on the lips. This makes it perfect for a busy day, but it also means you need to work quickly when applying and blending.

Can I apply balm or gloss on top?

Yes. ZERO TOUCH UPS is a great long-wear base for a lip balm, gloss, or oil. Let the color dry fully, then apply your favorite product on top.

How do I apply it for the best result?

Start with clean, dry lips. Outline the lip with the tip of the applicator, then fill in for a more intense color if you like.

Let the product dry completely before pressing your lips together or applying other products. For a softer, more natural effect, apply a thin layer and blend quickly. For a more intense color, add a second layer once the first has fully dried.

How do I keep the applicator from drying out?

This was one of the biggest challenges we faced while developing ZERO TOUCH UPS.

With liquid lip products that use a marker-style applicator, it's important for the tip to stay well-saturated with product for smooth, effortless application. We believe we've managed to create a formula and applicator that work great together, but proper storage still matters.

We recommend closing the product right after use. Don't leave the applicator exposed to air, and avoid wiping the tip excessively with tissue.

Is it sticky?

No. ZERO TOUCH UPS is a liquid lip product, not a gloss or balm, so it doesn't leave a sticky or heavy layer. Once dry, it feels light and comfortable on the lips.

Is it matte?

ZERO TOUCH UPS leaves a natural, richly pigmented finish with no shine. If you want more glow, apply a gloss, balm, or lip oil once the product has fully dried.

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