Forget touch-ups after your first coffee
Get the full collection of 4 shades with 20% OFF and enjoy color that lasts up to 8 hours without a single touch-up.
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Everything you need for a flawless look
COMPLETE LOOK set
Regular price
$65.45
$77
Regular price
$65.45
$77
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Trio ZERO TOUCH UPS Lip Stains
Regular price
$48.60
$54
Regular price
$48.60
$54
- Unit price
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LIP RITUAL set
Regular price
$47.60
$56
Regular price
$47.60
$56
- Unit price
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Duo lip stain, lip butter set
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02 XOXO & BABY PINK
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01 HAWAII & MOCHA
Duo lip stain, lip butter set
Regular price
$33.30
$37
Regular price
$33.30
$37
- Unit price
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Outline with the smooth tip of the applicator for a perfect contour, fill in with the soft side for a lipstick effect
Long-lasting color, no smudging
Up to 90% natural formula, free from microplastics
ZERO TOUCH UPS Lip Stain
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01 HAWAII
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02 XOXO
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03 WANTED
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04 ICON
01 HAWAII
$18
$18
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ZERO TOUCH UPS Lip Stain
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01 HAWAII
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02 XOXO
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03 WANTED
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04 ICON
02 XOXO
$18
$18
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ZERO TOUCH UPS Lip Stain
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01 HAWAII
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02 XOXO
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03 WANTED
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04 ICON
03 WANTED
$18
$18
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ZERO TOUCH UPS Lip Stain
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01 HAWAII
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02 XOXO
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03 WANTED
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04 ICON
04 ICON
$18
$18
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“the perfect lip stain for anyone who wants their lips to look flawless, without thinking about them all day.”
- Nicoleta
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MASTERPIECE™ Eyeshadow Stick
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IT GIRL
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WET CASH
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TEARS OF MY EX
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CHAMPAGNE PINK
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TOO FABULOUS
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GOLDEN HOUR
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GIRLBOSS
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ON REPEAT™ Peptide Lip Butter Balm
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CLEAR
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BABY PINK
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MOCHA
$19
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HYDRO LIPS™ Lip Balm
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Coco
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Chocolate
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Mango
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Peach
$14
- Unit price
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the perfect lip combo is here
Lip stain applied as a liner or all over the lips, topped with peptide balm for deep hydration and irresistible shine.
Shop Bundles
Made just for you, easy to pick and gift
$80
- Unit price
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THE EVERYDAY KIT
$65
$65
- Unit price
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SUMMER BOX
Regular price
$65
$130
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$65
$130
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FULL EYES MAKEUP
$89
$89
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Over 10,336 Five-Star Reviews
here's what some of our lovely customers have to say:
FREQUENTLY ASKED QUESTIONS
How long does it last on the lips?
ZERO TOUCH UPS lasts up to 12 hours when used as a lip liner, and up to 8 hours as a lipstick.
Is it used as a lip liner or a lipstick?
ZERO TOUCH UPS can be used to line the lips or applied all over for an even wash of color. Unlike most lip stains with a fine tip, it has a plush applicator that makes it easy to apply evenly across the whole lip.
Does it have a scent?
No. ZERO TOUCH UPS is fragrance-free.
Does it dry fast?
Yes. ZERO TOUCH UPS has a fast-drying formula that helps the color set on the lips. This makes it perfect for a busy day, but it also means you need to work quickly when applying and blending.
Can I apply balm or gloss on top?
Yes. ZERO TOUCH UPS is a great long-wear base for a lip balm, gloss, or oil. Let the color dry fully, then apply your favorite product on top.
How do I apply it for the best result?
Start with clean, dry lips. Outline the lip with the tip of the applicator, then fill in for a more intense color if you like.
Let the product dry completely before pressing your lips together or applying other products. For a softer, more natural effect, apply a thin layer and blend quickly. For a more intense color, add a second layer once the first has fully dried.
How do I keep the applicator from drying out?
This was one of the biggest challenges we faced while developing ZERO TOUCH UPS.
With lip stains that use a marker-style applicator, it's important for the tip to stay well-saturated with product for smooth, effortless application. We believe we've managed to create a formula and applicator that work great together, but proper storage still matters.
We recommend closing the product right after use. Don't leave the applicator exposed to air, and avoid wiping the tip excessively with tissue.
Is it sticky?
No. ZERO TOUCH UPS is a lip stain, not a gloss or balm, so it doesn't leave a sticky or heavy layer. Once dry, it feels light and comfortable on the lips.
Is it matte?
ZERO TOUCH UPS leaves a natural, richly pigmented finish with no shine. If you want more glow, apply a gloss, balm, or lip oil once the product has fully dried.
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