🇺🇸 Free standard shipping for orders over $60

500,000+ happy customers

“european brand of the year”

100% money back

🇺🇸 Free standard shipping for orders over $60

500,000+ happy customers

“european brand of the year”

100% money back

Over 13,280 5-star reviews

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15-20% OFF
on all bundles
10% OFF
on all lip duos & trios
20% OFFALL 4 SHADES

Forget touch-ups after your first coffee

Get the full collection of 4 shades with 20% OFF and enjoy color that lasts up to 8 hours without a single touch-up.

€72price for 4 pieces separately
€57.60save €14.40
Free shipping · 60-day money-back guarantee

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Everything you need for a flawless look

COMPLETE LOOK set
NEW

COMPLETE LOOK set

Regular price $65.45 $77

Eyes and lips, perfect in minutes

Regular price $65.45 $77

Unit price
per 

NEW

Trio ZERO TOUCH UPS Lip Stains

Regular price $48.60 $54

Long-lasting color that leaves no marks

Regular price $48.60 $54

Unit price
per 

LIP RITUAL set
NEW

LIP RITUAL set

Regular price $47.60 $56

Care and color for perfect lips

Regular price $47.60 $56

Unit price
per 

Duo lip stain, lip butter set
NEW

Duo lip stain, lip butter set

  • 02 XOXO & BABY PINK
  • 01 HAWAII & MOCHA

Duo lip stain, lip butter set

Regular price $33.30 $37

Perfect lips in 2 steps

Regular price $33.30 $37

Unit price
per 

Outline with the smooth tip of the applicator for a perfect contour, fill in with the soft side for a lipstick effect

Long-lasting color, no smudging

Up to 90% natural formula, free from microplastics

ZERO TOUCH UPS Lip Stain
NEW

ZERO TOUCH UPS Lip Stain

  • 01 HAWAII
  • 02 XOXO
  • 03 WANTED
  • 04 ICON
ZERO TOUCH UPS Lip Stain

$18

Unit price
per 

ZERO TOUCH UPS Lip Stain
NEW

ZERO TOUCH UPS Lip Stain

  • 01 HAWAII
  • 02 XOXO
  • 03 WANTED
  • 04 ICON
ZERO TOUCH UPS Lip Stain

$18

Unit price
per 

ZERO TOUCH UPS Lip Stain
NEW

ZERO TOUCH UPS Lip Stain

  • 01 HAWAII
  • 02 XOXO
  • 03 WANTED
  • 04 ICON
ZERO TOUCH UPS Lip Stain

$18

Unit price
per 

ZERO TOUCH UPS Lip Stain
NEW

ZERO TOUCH UPS Lip Stain

  • 01 HAWAII
  • 02 XOXO
  • 03 WANTED
  • 04 ICON
ZERO TOUCH UPS Lip Stain

$18

Unit price
per 

“the perfect lip stain for anyone who wants their lips to look flawless, without thinking about them all day.”

- Nicoleta

We Know You'll Love These Too

Our bestsellers, loved by 500 000+ happy customers

volume and length all day

$19

Unit price
per 

MASTERPIECE™ Eyeshadow Stick
+10 shades

MASTERPIECE™ Eyeshadow Stick

  • IT GIRL
  • WET CASH
  • DIAMOND DUST
  • TEARS OF MY EX
  • CHAMPAGNE PINK
  • HEARTBREAKER
  • TROUBLEMAKER
  • TOO FABULOUS
  • GOLDEN HOUR
  • GIRLBOSS
beautiful eye makeup in seconds

$16

Unit price
per 

ON REPEAT™ Peptide Lip Butter Balm
+3 shades

ON REPEAT™ Peptide Lip Butter Balm

  • CLEAR
  • BABY PINK
  • MOCHA
deep hydration and shine

$19

Unit price
per 

HYDRO LIPS™ Lip Balm
+4 fragrances

HYDRO LIPS™ Lip Balm

  • Coco
  • Chocolate
  • Mango
  • Peach
deep nourishment

$14

Unit price
per 

the perfect lip combo is here

Lip stain applied as a liner or all over the lips, topped with peptide balm for deep hydration and irresistible shine.

Shop Bundles

Made just for you, easy to pick and gift

5 bestsellers + gift gold cosmetic bag

$80

Unit price
per 

🎁 4 Bestsellers + 3 Free Gifts

$65

Unit price
per 

50% OFF

SUMMER BOX

Regular price $65 $130

SUMMER BOX

Regular price $65 $130

Unit price
per 

🎁 5 bestsellers + 4 free gifts for a flawless eye look

$89

Unit price
per 

Over 10,336 Five-Star Reviews

here's what some of our lovely customers have to say:

FREQUENTLY ASKED QUESTIONS

How long does it last on the lips?

ZERO TOUCH UPS lasts up to 12 hours when used as a lip liner, and up to 8 hours as a lipstick.

Is it used as a lip liner or a lipstick?

ZERO TOUCH UPS can be used to line the lips or applied all over for an even wash of color. Unlike most lip stains with a fine tip, it has a plush applicator that makes it easy to apply evenly across the whole lip.

Does it have a scent?

No. ZERO TOUCH UPS is fragrance-free.

Does it dry fast?

Yes. ZERO TOUCH UPS has a fast-drying formula that helps the color set on the lips. This makes it perfect for a busy day, but it also means you need to work quickly when applying and blending.

Can I apply balm or gloss on top?

Yes. ZERO TOUCH UPS is a great long-wear base for a lip balm, gloss, or oil. Let the color dry fully, then apply your favorite product on top.

How do I apply it for the best result?

Start with clean, dry lips. Outline the lip with the tip of the applicator, then fill in for a more intense color if you like.

Let the product dry completely before pressing your lips together or applying other products. For a softer, more natural effect, apply a thin layer and blend quickly. For a more intense color, add a second layer once the first has fully dried.

How do I keep the applicator from drying out?

This was one of the biggest challenges we faced while developing ZERO TOUCH UPS.

With lip stains that use a marker-style applicator, it's important for the tip to stay well-saturated with product for smooth, effortless application. We believe we've managed to create a formula and applicator that work great together, but proper storage still matters.

We recommend closing the product right after use. Don't leave the applicator exposed to air, and avoid wiping the tip excessively with tissue.

Is it sticky?

No. ZERO TOUCH UPS is a lip stain, not a gloss or balm, so it doesn't leave a sticky or heavy layer. Once dry, it feels light and comfortable on the lips.

Is it matte?

ZERO TOUCH UPS leaves a natural, richly pigmented finish with no shine. If you want more glow, apply a gloss, balm, or lip oil once the product has fully dried.

500,000+ happy customers

60-day guarantee

European Brand of the Year