free eu standard shipping with orders over €50

Over 7,089 5-star reviews

Your cart [0]

Your cart is empty

Shop by category:

"THE CULT BEAUTY BRAND EVERYONE'S OBSessed with"

Shop Bestsellers

Over 2 million units sold. 5-star formulas that keep selling out.

CLEAR

€27

Lip butter balm

€27

Unit price
per 

Eyeliner pencil EYE`M OBSESSED

€26

Unit price
per 

Full, juicy lips in seconds.

€15

Unit price
per 

MASTERPIECE GLOW Eyeshadow Stick
+4 shades

MASTERPIECE GLOW Eyeshadow Stick

  • TEARS OF MY EX
  • DIAMOND DUST
  • CHAMPAGNE PINK
  • HEARTBREAKER
Multitasking Eyeshadow Stick

€14

Unit price
per 

TOO NUDE TO BE TRUE Lip Liner
+7 shades

TOO NUDE TO BE TRUE Lip Liner

  • 01 THE ONE
  • 02 WILD
  • 03 PASSION
  • 04 FANTASY
  • 05 THE NEW NUDE
  • 06 FOREVER NUDE
  • 07 CHOCO BOMB
precision lip liner

€13

Unit price
per 

Remarkable volume and length

€19

Unit price
per 

MATTERIAL GIRL Matte Liquid Lipstick
+10 shades

MATTERIAL GIRL Matte Liquid Lipstick

  • CHOCOLATE MILK
  • COSMOPOLITAN
  • CAPPUCCINO
  • FRIDAY NIGHT
  • GAME OVER
  • HOLLYWOOD
  • SOUFFLE
  • SUGAR BABY
  • SUPERMODEL
  • LADY BOSS
Matte Liquid Lipstick

€15

Unit price
per 

GLOSS BOSS Lip Gloss
+8 shades

GLOSS BOSS Lip Gloss

  • SUNKISSED
  • MOCHA MAGIC
  • IBIZA
  • BFF
  • GODDESS
  • LIMITLESS
  • CHOCOLATE MILK
  • NO FILTER
lip gloss

€15

Unit price
per 

BLUSH BUT BETTER Blush
+2 shades

BLUSH BUT BETTER Blush

  • CLASSIC PINK
  • PEACH
pressed powder blush

€27

Unit price
per 

SUNKISSED Bronzing Powder
+2 shades

SUNKISSED Bronzing Powder

  • 01 LIGHT
  • 02 MEDIUM
Pressed Bronzing Powder

€27

Unit price
per 

7,089+

5-star reviews

500,000+

happy customers

2M+

units sold

7

global awards

7,089+

5-star reviews

500,000+

happy customers

2M+

units sold

7

global awards

Meet Some Of The 500,000+ Who Turned Makeup Into Confidence

Over 7,000 Five-Star Reviews

Here's what some of our lovely customers say:

THE BEST LIPS BRAND OUT THERE!!

From the lip pencils to the HYDRO LIPS collection, every single item is just spot-on. Pure perfection!
Daniela V.
Daniela V.
Verified Customer
Verified Customer

LONGER, THICKER LASHES IN JUST 6 WEEKS

My lashes are longer, fuller, and healthier in just 6 weeks. It actually works and I haven’t touched them falsies since. So impressed!
Laura S.
Laura S.
Verified Customer
Verified Customer

BEST MONEY I'VE EVER SPENT

Comparable to luxury makeup that’s three times the price. From the formula to the finish, everything feels high-end. I’m genuinely impressed!
Monica A.
Monica A.
Verified Customer
Verified Customer

Makeup That Goes The Extra Mile

Enjoy high-performance formulas in packaging that feels just as good as it looks. It’s not just makeup—it’s an experience.

Award-Winning, Long-Lasting Formulas

Trusted by 500,000+ women worldwide.

Premium Experience Accessible to All

High-end quality, minus the markup.

Beauty That Gives Back

Proud supporters of women-led causes.

Shop by Category

Discover your new award-winning obsessions.

500,000+ happy customers

Over 2,000,000 Units Sold

Discover what our NL BEAUTY community is saying about NL BEAUTY.

Video Play Button Icon

What a game-changer!

NL BEAUTY makes beauty feel effortless. The products are so easy to use, it feels like cheating-just apply and go.

Daniela P.

| Verified Icon

Verified

15 July, 2025

Effortless beauty on the go

I can’t believe I’m ready in minutes. The products last all day and keep me feeling confident everywhere I go.

Dominique S.

| Verified Icon

Verified

23 May, 2025

Free EU standard shipping with orders over €50

Love it, or your money back

Premium cosmetics accessible to all