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We’re beyond proud and thrilled to share that BEACH BABE™—our innovative oil designed for faster tanning and deep hydration—has been crowned “Best Tanning Oil” at the prestigious Universal Beauty Awards 2025, one of the most respected global honors in the beauty industry!
This recognition comes not only from industry experts, but also from the thousands of women (and men!) who have trusted BEACH BABE™ as their go-to ally for a gorgeous, bronzed tan and deeply hydrated skin.
The truth is, our journey to this recognition didn’t begin with a formula—it began with an idea.
And here’s a story we’ve never told before.
It all began with an idea…
It all began in 2022, when we asked ourselves a simple yet often overlooked question: how can we achieve a faster, more radiant, and longer-lasting tan—with less sun exposure and without drying out the skin?
Most products on the market speed up tanning simply because they’re oily and draw in the sun.
But we all know that uncomfortable feeling of stickiness and heaviness these products leave on the skin!
So we set ourselves a clear goal: to create the very first tanning oil that would visibly speed up the tanning process far beyond anything we had tried before—while deeply moisturizing the skin and leaving absolutely no sticky residue.
That’s when we turned to Lydia Krasteva—a master pharmacist with decades of experience and a trusted authority in the Bulgarian cosmetics industry.
Inspired by the vision, she embraced the challenge—and together, we rolled up our sleeves!
From the Lab to the Beach
We spent months in the lab, experimenting and testing.
We read, compared, and sifted through scientific articles and ingredient reports, searching for the perfect combination that would work in harmony.
After months of dedicated work, we finally arrived at a formula that—at least on paper—ticked all the boxes: clinically proven to accelerate tanning up to twice as fast, deeply nourishing for the skin, and designed to deliver a luxuriously pleasant feel with every application.
But before moving into production, we wanted to be absolutely sure—so we put it to the ultimate real-world test: an entire season under the sun!
The summer of 2022 was dedicated to observing, comparing, and gathering feedback from Nikoleta, our team, and the focus group we had organized.
This was our way of making sure the formula worked not just in a lab setting, but in real-life conditions too.
The results surpassed all expectations—the skin tanned noticeably faster, stayed deeply hydrated, and looked visibly smoother after just a few days of use.
This was the tanning oil we had always dreamed of creating!
And we named it BEACH BABE.
BEACH BABE™: An Innovation in Tanning Oils
Behind BEACH BABE’s effectiveness lies a blend of carefully selected ingredients, rooted in the latest scientific discoveries in cosmetics.
Rather than working only on the surface, they stimulate the skin’s natural processes from within—delivering a faster, more even tan without compromising its feel or condition.
So, what ingredients make BEACH BABE™ truly effective?
A biomimetic peptide that boosts melanin production by up to 85%—visibly accelerating the tanning process.
Salicornia – a rare ingredient that enhances the skin’s ability to retain water, reduces transepidermal moisture loss, and improves elasticity.
A unique blend of five oils—cocoa, coconut, argan, rosehip, and almond—delivering deep hydration, intense nourishment, and an irresistibly silky finish.
“Together with NL Beauty, we developed an innovative formula that stimulates melanin production and accelerates tanning, all while keeping the skin deeply hydrated. Salicornia plays a key role—it minimizes moisture loss and smooths fine lines, while the biomimetic peptide helps deliver remarkably faster results. I’m truly proud of what we’ve achieved—the effort was worth it.” — Lidia Krasteva, Master of Pharmacy
Lidia Krasteva, Master of Pharmacy (Photo: FORBES)
Since its official debut in the summer of 2023, BEACH BABE™ has sold over 50,000 units and earned hundreds of five-star reviews—quickly becoming one of the best-selling, top-rated, and most-loved products in the NL BEAUTY portfolio.
Universal Beauty Awards: One of the Most Prestigious Honors in the World of Beauty
And that brings us to today—the moment BEACH BABE™ was crowned “Best Tanning Oil” for 2025 by the Universal Beauty Awards, one of the most prestigious and respected platforms in the global beauty industry!
The competition is part of the prestigious Global Makeup Awards network and takes place annually in the UK. These awards celebrate innovations that set new benchmarks in makeup and skincare, with finalists chosen by a jury of renowned experts, makeup artists, influencers, and journalists.
In 2025, more than 750 brands from around the world took part—ranging from global giants to niche innovators.
And among them all, BEACH BABE™ emerged as the winner in its category—proving that a Bulgarian formula can not only compete on a global stage, but also rank among the very best.
A Bulgarian Product on the World Stage
For us, this award means more than just an honor.
It’s proof that an idea—born from inspiration, faith, and hard work—can grow into a product that competes and wins on a global level.
“BEACH BABE oil was created from scratch—with a lot of love. For us, this award confirms that authenticity, high quality, and the courage to be different always find their way into people’s hearts. This is a victory not only for NL Beauty, but for the entire Bulgarian beauty industry.” — Gabriela Stoyanova, Head of R&D at NL Beauty
Would you like to give it a try?
We’re so confident you’ll fall in love with it that we offer a full refund if it doesn’t meet your expectations. This has been our philosophy for years—and it’s what drives us to keep getting better!
Ready to experience the magic of BEACH BABE™? Click HERE and use promo code NL15 for 15% off your first order.
Discover this and more beauty products—crafted with love just for you—at nlbeauty.com
THANK YOU for your endless love and support!
